Amusant
The Original Kids' Clothing & Accessory from Thailand.

Brand History

We’re the leading name in fine baby clothing and accessory product Band “Enfant” since 1984, and registered as the premium children’s wear brand in stylish and lovely design for newborn & toddler.

Right now, we would like to present our brand-new product, "Amusant".

Amusant was founded in 2018 under Thai Wacoal Public Company Limited Thailand. Amusant first entered launch the Apparel to King power duty free in 2019 and famous for the tourist which came in the Top 3 ranking selling in each quarter with the unique style and color of Red Navy and White.

During the year of Covid pandemic Amusant launch the hygienic product as Sanitizer spray and gel. Customer’s response toward the brand as good scent for kids.

After that they also concern of the Washing item into the Local market "AMUSANT BABY LIQUID DETERGENT & SOFTENER 2 IN 1" with 2 scents Cotton flower and Morning kids Available at supermarket, discount store and online platform Amusant

Recently early the year 2022, Organic 5 in 1 Foam Mousse under the concept of “5 in 1 completed all in 1 bottle”

The following year of “Saha Group Fair,” As part of the year’s innovation showcase, the Saha Group Fair features many interesting innovation launches. Amusant is represented the brand by the under of Enfant participate to show the Brand innovation with Enfant department of children wear under Thai Wacoal Public Company with the concept of “Healthy and Funny”. In the event promoting the apparel for toddlers with high motivation color for kids with the good material using on the fabric.

Featured Amusant at King power Srivaree is one of Amusant Apparel Offline duty free Channel for tourist and the feedback is quite good for the mascot of Elephant represent the brand and the country as Thailand.

The largest consumer goods sales event of the year, “Saha Group Fair 20th”, As part of the years innovation showcase, the Saha Group Fair features many interesting innovation launches. Amusant participate to show the Brand innovation with Enfant with the concept of “Environmental Friendly”. In the event promoting the apparel for newborns with the soft and smooth with the good material using on the fabric and our feedback responses who visited in this Exhibition had quite well toward the brand.

Sahagroup Fair

Discount Store

Online Channel

Why Choose Amusant?

Research & Development

For the purpose of designing and developing children products, our Human Science Research Center (HSRC)* conducts physiological studies on more than 16,000 children. For the establishment of standard sizes, we furthermore work with the Thai Industrial Standards Institute (TISI). Particularly Thai children's apparel.

* Human Science Research Center (HSRC) is a division under Thai Wacoal Public Company Limited.

Design & Production

Exceptional product design. To make patterns with millimeter tolerances using Optitex software and a Digitizer, check the quality of the raw materials (QC & LAB)* before production, passes the testing for hazardous chemicals and paint.

* Research Development & Innovation Center, a division of Thai Wacoal Public Company Limited, conducts laboratory quality testing.

QC & Inspection

On every product, a metal inspection machine is used along with a 100% sewing quality check. By using a sorting machine, we can sort items more quickly and effectively in accordance with customer purchase orders (by sizes, colors, quantities), providing consumers more confidence that they will receive safe and high-quality products. We can support flexible production (Big Lot / Small Lot) and requirements from global customer.

Product Innovation

We select innovation textile to employ in Amusant products like Anti Bacteria, Cotton USA, Cotton Bamboo etc. In our toiletries products and cleaning - washing products were developed a formula without using allergenic ingredients*.

* Allergenic ingredients sush as Phosphate, Paraben, Triclosan, Dye, Optical Brightener, Bleaching Agent, Formaldehyde, Silicone, Methylisothiazolinone (MI), Sodium Lauryl Sulfate (SLS) etc.

Partnership